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Ricardo Caballer Cardo, the company responsible for Ricasa fireworks, unfolds in this interview concerns the professional world where they work, which he loves and feels. In this first installment talks about the company's current time and the lack of a large fireworks display in the city of Valencia, the Valencian land when the pyrotechnics.
Question. How does the company Ricardo Caballer be where he is with the current crisis?. So it has been done to not be in the situation they are dozens of companies.
Ricardo Caballer. We have diversified our work grow much abroad, where 83% of our production, and we have continued with the domestic market. I followed the steps of my parents when work was in good standing.
P. What has kept the customer?
RC We have loyal, and will continue fidelizing, customer because we never, nor will we, be satisfied to improve the care you trust in us. The problem is that many were happy with their situation and we are mavericks, or want to improve every day. Now we have much work abroad, where they continued to go, and I'm with my clients maintaining a right relationship. Despite being right now in a good position, and note that the crisis also has affected us, we continue to seek new markets, new customers. My philosophy is that despite having a contract with a customer for a certain time we can not sit but to improve the quality of service we provide. If we had stopped long ago would have only the domestic market with 75% less work. Now 77 workers working Ricasa but we stopped, as I said, only five or six have now and the company would be wrong. And I mean more clear because where the crisis has hit the pyrotechnics industry.
Q: Of all the shows this season where he believes he has been more valuation ....
RC The impact we have made in Oviedo and in Ibiza has been very good as well as we announced it was similar to when shooting abroad, with great fanfare as I do when it comes to a show commensurate with the place and its festivities
P. Explain
RC We have seen the valuation of other places, going online, and this has happened in the U.S., Germany and Japan, as well as from other countries. The impact and the treatment is offered outside and Valencia is not the same nor has half impact in the media. In the Nit del Foc comes almost a million people, that is the fireworks largest biggest parties around the world, and not even broadcast on television and the next day in the media there is little impact. In contrast to other sites such as Oviedo, on the feast of St. Matthew. In that city starts broadcasting the show almost half an hour before and after the fires interview asking the public their views and also to professionals. In other events do not go there or 3,000 people and more media hype. In A Coruña were thousands of people watching the recreation of Battleship. A pyrotechnics he should promote and support a little more but look at the blacksmith house wooden knife.
P. Do you think that in Valencia missing shows like multimedia, similar to the 2013 Fallas of the facade of the Ateneo Mercantil, or other spaces like the Ricasa ago in Santiago de Compostela?
Truth should respond RC others and not just ourselves as professional pyrotechnics. The reality is that for years I have answered this question but with little support. Not when there was economic prosperity anything or think now in crisis is made. Who did bet was the Central Board Fallera without going further in the Fallas Crida 2012. We state and try to do something different in the Torres de Serranos with a different show away from other events where carcasses are thrown around people and the audience liked. It was something original. Imagine when multiplied by 30 or 40 elsewhere. O in the same site
P. What other places are there?
RC In Valencia there are spaces such as the Torres de Serranos, El Jardín del Turia, the City of Arts and Sciences or many emblematic spaces to promote Valencia. The city has everything to be a great promotional photo outside including Nit del Foc, which to me is obsolete. And there are examples as in the Mexican city of Puebla, with the celebration of their anniversaries or Sydney Bridge,
P. And finally happens
Eventually RC photo stays with fireworks lighting up the sky for many years as city tourism image. In Spain one of the best places to do shows to the viewer and for fireworks in Spain is that of Rio Tinto in Huelva
P. What would you do then?
RC In Valencia make one in the Nou Mestalla, which is yet to finish. It would be a dream that I would make it happen
P. In the Garden of the Turia perform one proposed several years ago in the Extra Fault Levante-EMV
RC is true, in the Garden of the Turia have almost eight kilometers where people run from Park Head to few meters from the Royal Navy and other areas where we have to consider as the towers of Serranos, Quart, the Old Town and the City of Arts and Sciences. It would be spectacular unite with former Valencia Valencia XXI century with pyrotechnics and take a picture and put it in every country in the world. How much is it? What about the economic impact?. I do not know but I do know the impact and in other countries as events continue to be held in Sydney, Paris, Madeira. In the latter was spending a million. Or 10 million like Dubai, which was even from. There are more expensive campaigns without the impact.
P. What Ricardo Caballer missing by shooting in Valencia a piromusical?
RC In Valencia, in my opinion, has been fire but piromusical music, combining music and fire, ever. Yes we made in early September Swedish and increasingly more public comes from many populations. The show I have seen on youtube from Pittsburg and the truth is liked but not the same view on site. Man as I said before there is space for a fireworks display but never called me.
P. How long does it take to create a fireworks display?
RC I can take one or two months or one day I can be watching an ad and hear a song and like it. When I choose the music I'm thinking about what I'm going to get. All music worth but I want to choose the best. Once I have a soundtrack to match I can change that part or all.
P. Does piromusical you like best?
As RC is that music soothes me but I prefer the truth. The fireworks display has more creative possibilities than a castle and a mascleta. In addition, each song is different and can play better with his pace but, yes, a castle is just a mascleta.
Ricardo Caballer Cardo, the company responsible for Ricasa fireworks, unfolds in this interview concerns the professional world where they work, which he loves and feels. In this first installment talks about the company's current time and the lack of a large fireworks display in the city of Valencia, the Valencian land when the pyrotechnics.
Question. How does the company Ricardo Caballer be where he is with the current crisis?. So it has been done to not be in the situation they are dozens of companies.
Ricardo Caballer. We have diversified our work grow much abroad, where 83% of our production, and we have continued with the domestic market. I followed the steps of my parents when work was in good standing.
P. What has kept the customer?
RC We have loyal, and will continue fidelizing, customer because we never, nor will we, be satisfied to improve the care you trust in us. The problem is that many were happy with their situation and we are mavericks, or want to improve every day. Now we have much work abroad, where they continued to go, and I'm with my clients maintaining a right relationship. Despite being right now in a good position, and note that the crisis also has affected us, we continue to seek new markets, new customers. My philosophy is that despite having a contract with a customer for a certain time we can not sit but to improve the quality of service we provide. If we had stopped long ago would have only the domestic market with 75% less work. Now 77 workers working Ricasa but we stopped, as I said, only five or six have now and the company would be wrong. And I mean more clear because where the crisis has hit the pyrotechnics industry.
Q: Of all the shows this season where he believes he has been more valuation ....
RC The impact we have made in Oviedo and in Ibiza has been very good as well as we announced it was similar to when shooting abroad, with great fanfare as I do when it comes to a show commensurate with the place and its festivities
P. Explain
RC We have seen the valuation of other places, going online, and this has happened in the U.S., Germany and Japan, as well as from other countries. The impact and the treatment is offered outside and Valencia is not the same nor has half impact in the media. In the Nit del Foc comes almost a million people, that is the fireworks largest biggest parties around the world, and not even broadcast on television and the next day in the media there is little impact. In contrast to other sites such as Oviedo, on the feast of St. Matthew. In that city starts broadcasting the show almost half an hour before and after the fires interview asking the public their views and also to professionals. In other events do not go there or 3,000 people and more media hype. In A Coruña were thousands of people watching the recreation of Battleship. A pyrotechnics he should promote and support a little more but look at the blacksmith house wooden knife.
P. Do you think that in Valencia missing shows like multimedia, similar to the 2013 Fallas of the facade of the Ateneo Mercantil, or other spaces like the Ricasa ago in Santiago de Compostela?
Truth should respond RC others and not just ourselves as professional pyrotechnics. The reality is that for years I have answered this question but with little support. Not when there was economic prosperity anything or think now in crisis is made. Who did bet was the Central Board Fallera without going further in the Fallas Crida 2012. We state and try to do something different in the Torres de Serranos with a different show away from other events where carcasses are thrown around people and the audience liked. It was something original. Imagine when multiplied by 30 or 40 elsewhere. O in the same site
P. What other places are there?
RC In Valencia there are spaces such as the Torres de Serranos, El Jardín del Turia, the City of Arts and Sciences or many emblematic spaces to promote Valencia. The city has everything to be a great promotional photo outside including Nit del Foc, which to me is obsolete. And there are examples as in the Mexican city of Puebla, with the celebration of their anniversaries or Sydney Bridge,
P. And finally happens
Eventually RC photo stays with fireworks lighting up the sky for many years as city tourism image. In Spain one of the best places to do shows to the viewer and for fireworks in Spain is that of Rio Tinto in Huelva
P. What would you do then?
RC In Valencia make one in the Nou Mestalla, which is yet to finish. It would be a dream that I would make it happen
P. In the Garden of the Turia perform one proposed several years ago in the Extra Fault Levante-EMV
RC is true, in the Garden of the Turia have almost eight kilometers where people run from Park Head to few meters from the Royal Navy and other areas where we have to consider as the towers of Serranos, Quart, the Old Town and the City of Arts and Sciences. It would be spectacular unite with former Valencia Valencia XXI century with pyrotechnics and take a picture and put it in every country in the world. How much is it? What about the economic impact?. I do not know but I do know the impact and in other countries as events continue to be held in Sydney, Paris, Madeira. In the latter was spending a million. Or 10 million like Dubai, which was even from. There are more expensive campaigns without the impact.
P. What Ricardo Caballer missing by shooting in Valencia a piromusical?
RC In Valencia, in my opinion, has been fire but piromusical music, combining music and fire, ever. Yes we made in early September Swedish and increasingly more public comes from many populations. The show I have seen on youtube from Pittsburg and the truth is liked but not the same view on site. Man as I said before there is space for a fireworks display but never called me.
P. How long does it take to create a fireworks display?
RC I can take one or two months or one day I can be watching an ad and hear a song and like it. When I choose the music I'm thinking about what I'm going to get. All music worth but I want to choose the best. Once I have a soundtrack to match I can change that part or all.
P. Does piromusical you like best?
As RC is that music soothes me but I prefer the truth. The fireworks display has more creative possibilities than a castle and a mascleta. In addition, each song is different and can play better with his pace but, yes, a castle is just a mascleta.
